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About Us

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Love 2010 is an initiative to shop local by the 2010 Business Partnership and City of Sydney. Our aim is simple. We want to share with Sydney and remind our locals the amazing backyard we call home. We want to re-discover and celebrate Australian businesses that are situated in the 2010 postcode in Surry Hills, Darlinghurst, Lower Oxford Street, East Sydney and Stanley Street. Separately, these suburbs are easily recognised for their individual entertainment options but collectively they make one of Sydney’s most exciting and unique urban villages.

Area 2010 is the only urban village explorable by foot, which makes shopping under the sun till and beyond sundown an extremely exciting and exclusive experience. Area 2010 is home to a thriving arts and cultural scene, a fashion mecca for one-of-a-kind finds, an eclectic range of specialty shopping options and a sanctuary for spa, beauty and other personal services.

It is also leading the way in providing an alternative entertainment avenue for Sydneysiders. Area 2010 is a trendsetter with its small, funky bars and pubs, and its selection of intimate dining venues offering international cuisine in a classy, contemporary setting. And just when you think you’ve figured out area 2010, it surprises you by breaking the very trend it’s set by throwing in a cabaret or burlesque performance with your eight-course dinner. Area 2010 is never predictable but it is a sure bet if you are after a truly unique, Australian urban experience.

The City of Sydney is a local government body responsible for the central business district (CBD) and over 30 suburbs or parts of suburbs in Sydney. They have started work on a new project called Sustainable Sydney 2030 to make Sydney a green, global and connected city. They recently named Oxford Street (under postcode 2010) Sydney’s cultural quarter.

The 2010 Business Partnership is a member of the Chambers of Commerce and Business Associations operating in the local government area.

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